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StrategyOperationsMarketing Equity

What Do You Have to Show for It?

A nonprofit spends tens of thousands on marketing over several years — a website redesign, a capital campaign, a rebrand. Then someone leaves, and suddenly nobody can find the brand guidelines. Marketing should build lasting value, not just produce deliverables that disappear when staff turns over.

Mark Figart
Mark Figart ·
A Window Just Opened
StrategyAI

A Window Just Opened

The economics of building a powerful nonprofit website just changed overnight. Here's what that means for your organization.

Mark Figart
Mark Figart ·
The 12% Problem — digital maturity gap in nonprofits
StrategyAI

The 12% Problem

74% of nonprofit leaders say digital transformation is a must-have. Only 12% have achieved it. The gap is widening — but the economics of closing it just changed.

Mark Figart
Mark Figart ·