Inbound Marketing

How to Solve Your Customer's Problems and Make Money Doing It

Posted by Emma Ruehl on July 31, 2017

You’ve invested the time and effort to craft a solid sales message and marketing campaign. The offer is great, the price is right, and people should be flocking in your doors and email inboxes to purchase. You’ve even paid a company to help get your website to rank in the top five of Google’s search results page, and your site’s traffic has soared as a result.

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Right-Sizing Your Marketing Infrastructure

Posted by Mark Figart on June 29, 2017

Go big or go home. (- ubiquitous)

I first heard the quote above in 2001. It was a company mantra introduced by a new CEO who had been brought in to save our ailing company, one of the many beneficiaries, and subsequent victims, of the dot-com bubble. Four months later the firm shut its doors. We went home.

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Don't Build Things Differently. Build Different Things.

Posted by Emma Ruehl on October 26, 2015

You don’t need Millennials to tell you that mobile sites matter. Mobile usage is slowly taking over desktop, and there are no signs of slowing down. Just this year, we saw the scales significantly tip towards mobile, taking 51% of the digital media time pie, compared to a 42% share for desktop. Some best practices from desktop web design carry over to mobile principles, but it would be a mistake to treat them as the same animal. As Will Critchlow, founder and CEO of Distilled, said, “Don’t build things differently; build different things.”

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Case Study: The Secret to 175% More Conversions

Posted by Amy Peveto on March 13, 2015

Content marketing is not easy. It’s not fast, either. But as Van Delden Wastewater Systems learned, it can be one of the most effective ways to increase your company’s online presence and lead generation — provided you begin with a solid strategy and a willingness to adapt it as you go.

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Rebranding improperly can be hazardous

Rebranding: The Good, The Bad and The Ugly

Posted by Gabrielle Kinderknecht on October 22, 2013

Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.

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Should you outsource your company’s content creation?

Outsourcing: The Lazy Marketer’s Secret to Success?

Posted by Amy Peveto on May 14, 2013

While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?

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How the CMS Fails Marketing

Posted by Mark Figart on December 11, 2012

The so-called modern web Content Management System (CMS) has outlasted its utility and is failing content marketers. And still, it is one of the most important tools that we at Digett leverage on behalf of our enterprise clients in the deployment of systems to store and display content to an audience in the form of a website.

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