Posts about Inbound Marketing

May 14, 2013 by Amy Peveto

Outsourcing: The Lazy Marketer’s Secret to Success?
Should you outsource your company’s content creation?

While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?

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December 11, 2012 by Mark Figart

How the CMS Fails Marketing
It's time to rethink our approach to how we manage the content lifecycle.

The so-called modern web Content Management System (CMS) has outlasted its utility and is failing content marketers. And still, it is one of the most important tools that we at Digett leverage on behalf of our enterprise clients in the deployment of systems to store and display content to an audience in the form of a website.

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August 28, 2012 by Corky Roth

Sell Less, Help More
Content marketing strategy

As a sales and marketing professional, your job is to attract and retain customers using every tool available: television spots, direct mail, cold calling, etc. Buzz about blogging and social media is huge, but all you can think is, “I’m already marketing. Why do I need content marketing?”

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August 6, 2012 by Corky Roth

Out with the Old, in with the New Marketing
Inbound versus outbound marketing

In inbound marketing, brain trumps wallet. Our boss or CFO may be reluctant to embrace non-traditional marketing approaches, but inbound marketing has proven to be more effective and efficient than traditional marketing.

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July 30, 2012 by Corky Roth

Integrating Digital Marketing into Your Traditional Marketing Plan
Integrating digital marketing into your traditional marketing plan

As a marketing professional, you know it is not always easy to explain or convince your CFO of the value of digital marketing. Their comfort level may be low, and it can be difficult to convince them that the return on investment will be in line with the upfront costs. If you find yourself in this position, there are five ways to help integrate your digital marketing efforts with your traditional offline efforts...

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July 16, 2012 by Amy Peveto

Standing Out, Moving Up
Use content marketing to stand out from the competition

Last year 43% of consumers reported doing online research before making a purchase. At the same time, products and services like DVR, Netflix, and ad-free mobile applications have made it easier to avoid traditional “push” advertising. If you intend to succeed in this new world,...

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July 6, 2012 by Corky Roth

Don't Get Stuck in the Tarpits
Marketing and survival of the fittest

In this new digital world of marketing and sales there will be survivors and those who succumb. As since the age of the dinosaur, species that are quick to learn and willing to try new things will survive those who are slow and unwilling to adapt.

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February 27, 2012 by Amy Peveto

5 Steps to a Killer Landing Page [Video]

Your website’s landing pages can be your first (and only) chance of making a good impression. This video covers the five elements your landing page needs to catch the visitor’s attention and convince him or her to convert.

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