Posts about Inbound Marketing

October 22, 2013 by Gabrielle Kinderknecht
Rebranding improperly can be hazardous

Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.

October 9, 2013 by Amy Peveto
Content marketing for those who don’t have time for marketing

Content marketing requires enormous effort, and the pressure to do everything and be everywhere can lead to a paralysis in which nothing gets done. But have no fear — you don’t have to do everything! All you have to do is these four things.

September 12, 2013 by Michelle Kafie
Is Apple the world’s worst content marketer?

One of the main things I’ve learned at my internship so far is the importance of content marketing. Apple is one of my favorite companies, and I expected them to be amazing at content marketing. But guess what? They’re not. Does Apple deserve the title of "world’s worst content marketer"?

May 28, 2013 by Amy Peveto
Finding writers for your content marketing engagement

If you decide that outsourcing content creation is your best option for keeping your content marketing rolling, the next step is to find writers. There are many ways to do this, but there are several high-level things to keep in mind while you search for and vet your writer network.

May 14, 2013 by Amy Peveto
Should you outsource your company’s content creation?

While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?

December 11, 2012 by Mark Figart
It's time to rethink our approach to how we manage the content lifecycle.

The so-called modern web Content Management System (CMS) has outlasted its utility and is failing content marketers. And still, it is one of the most important tools that we at Digett leverage on behalf of our enterprise clients in the deployment of systems to store and display content to an audience in the form of a website.

August 28, 2012 by Corky Roth
Content marketing strategy

As a sales and marketing professional, your job is to attract and retain customers using every tool available: television spots, direct mail, cold calling, etc. Buzz about blogging and social media is huge, but all you can think is, “I’m already marketing. Why do I need content marketing?”

August 6, 2012 by Corky Roth
Inbound versus outbound marketing

In inbound marketing, brain trumps wallet. Our boss or CFO may be reluctant to embrace non-traditional marketing approaches, but inbound marketing has proven to be more effective and efficient than traditional marketing.

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