You don’t need Millennials to tell you that mobile sites matter. Mobile usage is slowly taking over desktop, and there are no signs of slowing down.
Content marketing is not easy. It’s not fast, either. But as Van Delden Wastewater Systems learned, it can be one of the most effective ways to increase your company’s online presence and lead generation — provided you begin with a solid strategy and a willingness to adapt it as you go.
Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.
Content marketing requires enormous effort, and the pressure to do everything and be everywhere can lead to a paralysis in which nothing gets done. But have no fear — you don’t have to do everything! All you have to do is these four things.
One of the main things I’ve learned at my internship so far is the importance of content marketing. Apple is one of my favorite companies, and I expected them to be amazing at content marketing. But guess what? They’re not. Does Apple deserve the title of "world’s worst content marketer"?
If you decide that outsourcing content creation is your best option for keeping your content marketing rolling, the next step is to find writers. There are many ways to do this, but there are several high-level things to keep in mind while you search for and vet your writer network.
While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?
The so-called modern web Content Management System (CMS) has outlasted its utility and is failing content marketers. And still, it is one of the most important tools that we at Digett leverage on behalf of our enterprise clients in the deployment of systems to store and display content to an audience in the form of a website.
As a sales and marketing professional, your job is to attract and retain customers using every tool available: television spots, direct mail, cold calling, etc. Buzz about blogging and social media is huge, but all you can think is, “I’m already marketing. Why do I need content marketing?”