Social Media Marketing: Twitter Through the Tough Times
(For the faithful, this isn't solely about Twitter, which we've covered here and here. This is more of a focused continuation of our previous discussion about marketing during an economic downturn.)
As marketers, we tend to stand on the outside, looking in. Specifically, we're at a distance from a group of customers or potential markets, and our primary objective is to help our clients learn how to reach that group. It's a perfectly legitimate form of stalking.