Submitted by Zachary on Thu, 04/01/2010 - 11:47am

... why my "Kill your news section" recommendation isn't an absolute. In fact, the idea of separating content by publishing a blog alongside a news page with alerts may have merit in your own content strategy. That leaves you with a few important points to consider:

— Providing the right "scent" for users to easily navigate to the content they seek.
— Ensuring site visitors do not reach a dead end in aggregated news content (or any part of the site, for that matter).
— Devising ways to measure whether content goals are meeting organizational goals.

Best of luck!

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