Submitted by Arlette Torres on Wed, 08/15/2012 - 2:34pm

Last year I played in a crowd sourcing rally for Shark Week- Victors & Spoils put it together. Interesting brief. The challenge? Come up with fresh bait ideas on taking Shark Week social- big bite. People are fascinated with sharks- the programming is engaging. Has play & stay power. The week is a Nielsen Rating spike for the NGC, higher media spending. Equity in action.

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