Great information. The tagline section made me think of Cary Grant's struggle with the Wham tagline in the movie, Mr. Blandings Builds His Dream House. The housekeeper finally told the children "You eatin' ham if you ain't eatin' Wham." And that was the tagline he had been searching for. A little long, but it was only a movie.

Chevrolet had a long season with "The Heartbeat of America." Prior to that, back in the 50s, they used "See the USA in your Chevrolet." That was when traveling to California down Route 66 was the summer vacation that Americans looked forward to.

I remember Timex: Takes a licking and keeps on ticking. Maxwell House Coffee: Good to the last drop.

The whole point of my rambling here is to reinforce the accuracy of your statement regarding the value of the tagline. If those taglines hadn't been a part of their print and broadcast advertising, and driven home with every opportunity, I probably wouldn't have remembered them after all these years.

I enjoyed your article very much.