Hi Sid and thanks so much for the feedback. I think it's sometimes easier to identify brand with major purchases like vehicles. Owners of Toyota, Subaru, and Volvo vehicles demonstrate their loyalty in good times and bad. Customers identify brand with perceived value. The best companies know this and hopefully deliver on their promise. When they can't, it makes for great and sometimes unwanted press, all depending on point of view. It also affords the opportunity to positively address those shortcomings by meeting them head on.

Much appreciated!

Jeff