Submitted by Valarie Geckler on Mon, 12/03/2012 - 9:29am

I'd be interested in seeing a study to compare the participants actual behavior compared to self-reported behavior.

It speaks to your point: people don't like *bad* marketing. And good marketing is often subtle. Respondents *thought* that TV advertising was more effective than online advertising, but how many of them click on a paid search result listing every day without knowing it?

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