If you aren't already aware of our upcoming webinar, you should be. It's called Five Social Media Mistakes You Can't Afford to Make and we've been trying to get you to sign up for the past couple of weeks.
When you listen to communications professionals and marketing professionals, you can sometimes find yourself listening to a Tug of War between the value of engaging customers and the importance of lead generation. Who will fall in the mud?
All marketers know that a referral from a customer is the best kind of lead. Most of us will even admit it when pressed. But the strange thing is that few digital marketers talk about it very much. We'd rather talk about getting a higher search engine rank, or getting more likes on Facebook. And the traditional marketers usually aren't much better. They want to talk about billboards, press releases, and magazine ads.
Content marketers know that compelling content sells. It sells airplanes, professional services, mops, houses, and bank accounts. Show me great content deployed and promoted skillfully and I'll show you an organization that's mastered the art of lead generation.
Google has added another layer of complexity innovation to Adwords with a service called Remarketing, which allows you to automatically follow up with those who have previously visited your site.
If the answer to the questions, “Is my content findable?” and “Is my content accessible?” is yes, then you’re ready to proceed to the final step of giving your content wings: making your content easy to share.
How much business was generated from your website in the last month? Did your website, your number one marketing tool, your 24/7 salesperson to the world, bring you new customers?
Guest blogging is one of the few remaining surefire ways to generate high quality inbound links to your site. Generating these inbound links will increase your content authority and ultimately lead to higher search engine rankings. The process of becoming a guest blogger on someone else’s site will take patience and determination.
In part one of Giving Your Content Wings we asked the question, “Is my content findable?” In today’s installment we’ll be discussing accessibility — a broad category that covers everything from your site’s design to your contents’ reading level.
There’s a lot of web marketing advice and tips about what you’re doing wrong with your website strategy. We’re guilty of it, too. We’ve written posts about:
