It’s coming to the end of the year — is your marketing feeling a little stale? Here’s some tips on how to create a limited time offer that can boost your leads and sales, and breathe some life into your marketing strategy.
In honor of today’s spooky holiday, I’m going to talk a little about bad marketers. Here are the four scariest marketing monsters with whom you should avoid working, no matter the time of year.
With great internet knowledge, comes great internet responsibility. A hyper-awareness of how I use the internet for marketing makes me do some weird things.
Psst! These are my secrets. (Marketing-related secrets, at least.) Can I hear some of yours?
After looking at your website all day for a year or so, it can be difficult to be objective about how it looks and performs. If you’ve noticed a drop-off in leads, or if the number was never as high as you predicted, it’s time to take a step back and see how you can help your website live up to its potential. All you have to do is answer some questions.
With over a quarter of the world’s estimated four billion mobile phones able to access the web, mobile Internet is poised to overtake desktop usage by 2015. More people are using mobile search than ever before, and ignoring mobile website development is a luxury you won’t be able to afford for much longer.
How would you feel about working with, buying from, or promoting a company about whom you can’t find any information online? Have you ever searched for a company and come up with nothing, not even a static “brochure” website? In the digital age, having a website is a sign that you are a legitimate organization. If your company is not online, you’re losing credibility — and business.
Inbound marketing is a fantastic way to increase visitors to your website and generate leads for your business. But for better or worse, your strategy’s success hinges on your ability to continually publish valuable content. If you cannot do this, your inbound marketing attempts will fail.
Yesterday, Google announced Google Wallet, a new mobile payment system using Near Field Communication (NFC) technology to allow a consumer to pay by simply swiping their phone over a sensor. This is technology that is poised to possibly replace wallets, but will consumers be chased away by cost and security concerns?
The reactions to Google Wallet by consumers have ranged from elation to suspicion, but mostly gathering around uncertainty.
I've heard people over the years tell me how many "hits" their website gets. I always have to ask people to dig deeper and tell me how many people engaged with content, how many people took the next step, how many people stayed on the site and interacted?
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