In Ann Handley and C.C. Chapman’s book Content Rules, the authors say that while your content has its roots on your website, it’s just as important to “give it wings to soar freely and be shared all across the Web as a social object” (p.102). In other words, the content you create is meant to be viewed and shared by others — it doesn’t do you much good as a business to write blog articles that no one ever sees.
Marketing is an ever-changing business. Industry best practices come and go, but here are ten marketing commandments you should never break.
Do you ever wonder if your customers actually read all the copy you worked so hard to write for your website?
While you can’t force your website visitors to read what you’ve written, there are several tips and tricks you can follow that will increase the readability of your text and lure readers in.
Ever get unwanted text messages touting a prize or a get-out-of-debt deal? You didn’t opt-in to this! Don’t they know it’s unwanted, invasive and annoying?
It’s been a year of absolutely insane natural disasters — and with hurricane season beginning June 1, government health agencies are taking no chances when it comes to promoting disaster preparedness.
Any good marketer will tell you that the most effective way to communicate a brand is at a targeted audience. But ask a client who their audience is, and nine times out of ten they'll respond with an emphatic, "Everyone," followed by, "Seriously, everyone, I mean, everybody is going to just love our cookie tins. I think our website should appeal to everyone."
We have our own jargon, San Antonio, that doesn’t make much sense to outsiders. “09ers” are Alamo Heights residents. “The Pearl” is the renovated Pearl Brewery.
Do you wish that you could track the success of your offline marketing engagements to the same degree as those online? Leveraging your mobile marketing using QR codes might be the solution to your problem.
There’s a horribly ridiculous saying that there is no such thing as an original idea. Every thing that’s ever going to be thought has already been thought? Please.
At first glance, the differences between marketing and advertising seem pretty insignificant: after all, they’re both about branding your company, getting your name out there, and (ultimately) landing the sale. But it’s there that the similarities end—beyond the basics, marketing and advertising take very different paths.
