The New Year's Diet has become a staple resolution for many—not us, of course, but other people—and for good cause. In the course of a busy week, our thoughts of eating well and exercising quickly devolve into a maelstrom of fast food, microwave dinners, and "quality" time in front of our televisions. It's rarely intentional—it just ... happens.
One of the fairy tale selling points of social media marketing has been that it presents a level playing field. That is, small businesses and organizations could compete just as effectively as the big boys.
If you're confused, a "cager" is someone who drives a car. Yes, there is some debate about the precise definition, but I'll leave that to others.
One month ago, I began an experiment that made my mother cringe: I started commuting to work by motorcycle.
Kathryn recently wrote a gushing piece about the creative freedom we've enjoyed in promoting Boerne Wild West Day, and I'm not one to necessarily argue with her assessment. Being given a blank slate can be liberating.
Car dealerships have to deal with a number of popular misconceptions, many of them involving their service departments. Jeff Asher, the Parts and Service Director of Jennings Anderson Ford (a Digett client), noted this recently during a discussion about ways to improve the performance of email campaigns announcing service specials. As he said, "We are always faced with the 'stigma' that the dealership is too expensive or they take too long."
You're preaching to the choir, buddy—we deal with misunderstandings more often than we care to admit.
Like any other self-respecting marketing firm, we've been dishing out simple tips on how an organization can continue marketing during the economic downturn. Well, a funny thing happened on the way to the forum: Some high-minded economic folks decided the recession may very well end in 2009.
We're all accustomed to being victims of bad email practices. Just last month, Valarie indulged in a little self-therapy by ranting about one of her own experiences.
By now, you've probably heard about Amazon's infamous wolf shirt and its hilarious customer reviews. After all, more than a few media outlets have picked up on the story; it's attained that mythical "viral" status folks talk about in awed tones. The kicker? The shirt's manufacturers are getting the last laugh—because sales have shot up 2,300 percent since the story broke.
While conducting research for our last newsletter about surefire ways to irritate customers and prospects, I decided to conduct a small experiment on my marketing brethren. We're generally good at telling our clients how to reach customers, but what happens when we're the customers?
I'm driving a rental car this week, since last week's drizzle got the roads just slick enough that my car hydroplaned into a street sign. I wasn't injured, but my car needed to visit Doctor Body Shop for the next few days.
The insurance claim and car rental went pretty smoothly; no complaints. Until now.
