If you search for Internet marketing on google you will find everything from get rich quick schemes to established marketing agencies. But if you are a small to medium size business in San Antonio, TX with a brick and mortar location, what should Internet marketing mean to your business?
In 2010, Frost Bank launched its “What We Believe” campaign. Small, plain booklets were distributed through various channels, including employees and through the cooperation of publications such as The Wall Street Journal and Texas Monthly.
A great content generation effort isn’t great unless readers are left with a clear call to action. When you’re optimizing content, are you giving readers a cue to help them understand what to do next?
Do you know that your customers are talking about you? That thought probably scares you and you may wonder, “What are they saying?” “What if it’s bad?” “What can I do about it?”
Things have changed. The little guy has a voice that can be heard all around the world if the message is clear and rings true. This means that an upset customer can instantly communicate their dissatisfaction to tens, hundreds, or thousands of people via Twitter, Facebook, or a blog — and you can’t stop it!
Recently I went through my RSS feed and did some (early) spring cleaning. I’ve never been a huge fan of clutter, digital or otherwise, and it was time to do some organizing.
As anti-government protests in Egypt stretched into the third week, President Hosni Mubarak took to Egyptian national television for the second time. Although the hundreds of thousands of Egyptians crowded in Tahrir Square were hopeful that the 82 year-old would announce that he was stepping down, those hopes were dashed when Mubarak stated that he will continue to “protect the constitution and the people and transfer power to whomever is elected next September in free and transparent elections.”
Lead generation is the lifeblood of an inbound marketing campaign, and the best way to get leads is to place relevant, targeted content behind forms which are designed to gather information about the people who visit your site.
While most companies gather basic information such as name, email address, and company name, demographics like age and gender, and contact information such as phone numbers are not collected.
Registration and sign-up forms are an integral part of the inbound marketing cycle, but creating them is similar to walking a tightrope: lean too much to one side or the other, and down you go.
Because marketers want to collect as much information about their leads as possible, the temptation is to make forms longer. But as research shows, the more form fields a form has, the fewer people fill it out:
I’ve spent the past several weeks attending Inbound Marketing University (IMU), a program hosted by HubSpot. I came to Digett with little experience in inbound marketing, so it’s been nice to get an overview that covers all aspects of content creation and promotion.
Although each of the courses provided great information, there are really only six things you need to know to succeed in inbound marketing.
We spend a lot of time fretting over the minutiae of inbound marketing, but in the end it boils down to creating helpful content, publishing and promoting it, and contributing to others’ conversations.
In November 2010 the international airline KLM surprised its customers: As passengers arrived at security checkpoints and gates, flight attendants were there to greet them by name and give them a personalized gift — something that the passenger could use on his or her trip, or enjoy when they returned home.
Last month, I took to my personal blog to write out some thoughts I had about defining inbound and outbound content strategies; my conclusion in that post was that ownership of the content, real or perceived, was the defining factor. I stand by that determination, though—like any self-conscious writer—I'm again wondering if I used the right terminology.
