With great internet knowledge, comes great internet responsibility. A hyper-awareness of how I use the internet for marketing makes me do some weird things.
Psst! These are my secrets. (Marketing-related secrets, at least.) Can I hear some of yours?
We all depend on tools to do our jobs. We recently talked about the tools we use on our Macs and PCs. Today, we wanted to talk about the tools we use as a business. They are not perfect, but I've used many competing products and I'm happy with the tools we use. In no particular order, here are a few of the tools we use as a business.
While every web browser (Firefox, Safari, Chrome, etc.) has it’s programming peculiarities that have to be accommodated when building a website, the bane of every web developer’s existence is Internet Explorer 6. Many web design companies have stopped developing for the ten year old IE6 now that IE 9 has been released. Even Microsoft is trying to kill off IE6.
A week from tomorrow I and a couple other marketing professionals will be talking to San Antonio business owners and marketers at an event hosted by the North San Antonio Chamber as part of their Business How-To Series. I’m excited about this event because opportunities to proselytize for the cause of inbound marketing to a crowd with so much to gain are few and far between. To help convince the skeptics, I’ve come up with five reasons that San Antonio business owners and marketers should consider this a must-attend event.
As an inbound marketing specialist, I sometimes forget that not everyone spends all day buried in marketing jargon. The concepts seem simple to me now, but I remember how overwhelmed I was when I was getting started. Here are nine of the most often used inbound marketing terms and what they mean.
As email marketing becomes a more integral part of doing business online, it’s important to know the basic information that can help you succeed at it. Here are nine email marketing terms you should have memorized.
Should the content you create for your website be free to anyone, or should users be required to register (ie. fill out a form) before they can read it? Let's take a look at the issue from both sides.
One of the most common questions we're asked as web developers is, "How much does a website cost?" Oddly enough, it's never this initial question that's hard to answer, it's question number two: "Why so much?"
The big 3 search engines announced a new initiative on June 2, 2011 to support a common vocabulary for structured data on web pages. Schema.org is the site where the semantic web vocabulary is documented by Google, Bing, & Yahoo.
The distinction between ad agencies and interactive agencies, or digital agencies, can be fuzzy and confusing. Part of the reason for this is that many traditional ad agencies refer to themselves as a digital agency even though many are struggling to get up to speed with digital design, marketing, and development concepts.
