Our Industry

Everyone has heard the old adage, “The world’s oldest profession. ” But it usually isn’t associated with art or technology.

At first glance, the differences between marketing and advertising seem pretty insignificant: after all, they’re both about branding your company, getting your name out there, and (ultimately) landing the sale. But it’s there that the similarities end—beyond the basics, marketing and advertising take very different paths.

If you’ve been a San Antonio resident for any length of time, you’ve seen the commercials for the local car dealership with the one simple price promise. You know you want a car, you walk on the lot, look at the prices and decide whether to buy. Why can’t getting a new website design in San Antonio be so easy?

Okay, so if you don't want to listen to Digett tell you how awesome Hubspot is, then maybe hearing Google and Salesforce.com sing their praises will get your attention. Today Hubspot announced a new $32 million round of financing by the two giants of SaaS (software as a service), along with Sequoia Capital.

The takeaway? From our perspective it's a home run for us personally, because:

There are as many methods for website design and development as there are website designers and developers.

I’ll give you 5 guesses at what companies need most from San Antonio web design shops. Here’s a clue: It ain’t web design.

Pizza and ranch dressing. Chocolate and peanut butter. Batman and Robin. Sonny and Cher.

Life is about great pairings, and we’re excited to announce one more.

Digett has officially partnered with HubSpot, and we’re celebrating by not only revamping our website, but also by rededicating ourselves to our goals: to provide our clients with the resources they need to grow their businesses.

What is HubSpot?

HubSpot’s goal is to provide software, resources, and great advice to businesses, enabling them to “get found” by more prospects, and convert a higher percentage of those prospects into customers.

Their methodology is simple. HubSpot:

The Digett blog has been experiencing some turbulence recently. We got a good head of steam going after revamping our publishing procedures, but have since fallen into a bit of slump.

It used to be that lead generation involved expensive advertising, door-to-door solicitation or blasting direct mail to a desired demographic.

Information Architecture has always been an important part of website design; if a website is too difficult to navigate, users are unlikely to stick around. It is the IA’s job to think like a user and structure the website accordingly. IAs sometimes operate as graphic designers and often are responsible for SEO (search engine optimization), thus contributing to a rather unwieldy job description. But until relatively recently, the job of Information Architect has remained relatively stable. As the saying goes, however, the only thing that remains constant is change.