Strategy

Google has added another layer of complexity innovation to Adwords with a service called Remarketing, which allows you to automatically follow up with those who have previously visited your site.

If the answer to the questions, “Is my content findable?” and “Is my content accessible?” is yes, then you’re ready to proceed to the final step of giving your content wings: making your content easy to share.

How much business was generated from your website in the last month? Did your website, your number one marketing tool, your 24/7 salesperson to the world, bring you new customers?

Guest blogging is one of the few remaining surefire ways to generate high quality inbound links to your site. Generating these inbound links will increase your content authority and ultimately lead to higher search engine rankings. The process of becoming a guest blogger on someone else’s site will take patience and determination.

In part one of Giving Your Content Wings we asked the question, “Is my content findable?” In today’s installment we’ll be discussing accessibility — a broad category that covers everything from your site’s design to your contents’ reading level.

In Ann Handley and C.C. Chapman’s book Content Rules, the authors say that while your content has its roots on your website, it’s just as important to “give it wings to soar freely and be shared all across the Web as a social object” (p.102). In other words, the content you create is meant to be viewed and shared by others — it doesn’t do you much good as a business to write blog articles that no one ever sees.

Should the content you create for your website be free to anyone, or should users be required to register (ie. fill out a form) before they can read it? Let's take a look at the issue from both sides.

In a recent HubSpot webinar, social media fanatic Guy Kawasaki talked with attendees about the value of social media enchantment, “a process of creating a relationship with people that is deep and delightful, mutually beneficial, and also voluntary.”

Ever get unwanted text messages touting a prize or a get-out-of-debt deal? You didn’t opt-in to this! Don’t they know it’s unwanted, invasive and annoying?

While talking to business owners and marketers lately, I have noticed the term “hyperlocal” coming up with greater frequency. Hyperlocal content is content which has a myopic focus on a specific locale, typically smaller than a metropolitan area; in San Antonio, a hyperlocal piece might focus on Alamo Heights, a small affluent municipality located completely within San Antonio city limits.