Insights

Recently, we decided to play a bit of a trick on a bunch of folks.  Clients, friends, and acquaintances were all victims to our scheme.  No, we weren't trying to channel Orson Welles and cause a panic—but we were trying to prove a point.

My grandfather was a contractor and, like many, was fond of the "Measure twice, cut once" mantra. This week, I found myself thinking of that phrase following the arrival of one of my favorite publications. I was dismayed when the gaudy dust jacket informed me that it would be my last issue.

I couldn't be happier about representing Digett at this year's Texas Travel Summit (September 21-24), hosted by the Texas Travel Industry Association. For starters, I haven't been to Galveston since I was a kid, and I'm itching to erase the memory of a brutal sunburn. Better yet, I'll be bringing many of you with me.

Perhaps the hardest thing about taking the plunge into social media is choosing the right avenues. There are hundreds of services out there, and it's hard to know where to start—especially since you don't want to invest time and resources in something that's ineffective. Thankfully, there is an easy way to test the waters, and it's called Twitter.

Like many folks, I've been spending some of my spare time over the last week watching the Olympics. Every four years, I say I'm not going to get caught up in it all; shortly after the opening ceremony, however, I find myself awake at 3 a.m., intently following the women's handball finals.