Leave Things Better Than You Find Them

Posted by Mark Figart on January 28, 2019
Marketing is a complex coordination of planning, production and operations. But applying the simple outdoor principle of "leaving things better than we find them" goes a long way toward improving short- and long-term impact. If we pay attention to caring for the "marketing asset"—in addition to achieving other desired outcomes—we can gain clarity on how to better allocate resources, improve outcomes, and maximize return on investment.

Tutorial: The Complete Guide to Integrating Zoom Webinar with Hubspot

Posted by Emma Ruehl on September 06, 2018
There are numerous tutorials on the web with instructions on how to integrate a Zoom with Hubspot, but I couldn't find one that was completely exhaustive. After hours of research, gathering sources, and talking to Zoom directly, I've gathered all of the missing pieces and required details for a successful integration. 

Eliminating IT Services Competition through Differentiation

Posted by Mark Figart on May 28, 2018

How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes while ignoring the knot in my stomach arising from something my subconscious mind is telling me.


The Successful Managed Services Provider: Positioning for Profitability

Posted by Mark Figart on April 06, 2018

My seasoned business coach once explained that there are three levers a company can pull to positively impact the bottom line: Increase sales, lower costs, or raise prices. Too bad that pulling levers is not always as easy as it sounds. But did you know there’s one thing that IT services providers can (and should) do that will make pulling all three levers much easier?