Insights

The pressure on businesses to blog as frequently as possible has reached a new high. There are scads of statistics showing the value of daily blogging, but I’m not sure the cost makes it worthwhile. A heavy focus on quantity can often lead to ignoring quality, which makes everyone suffer.

As of February 2014, you might have noticed small “Unsubscribe” links appearing in the headers of some of the promotional emails you receive. This is an attempt by Google to fight spam, and it’s making some companies nervous. Fortunately there’s nothing to worry about — provided you’re following the rules.

Sometimes you need to prevent a site, page or everything at a particular path from showing up in Google search. I've heard people say to just disallow the page in robots.txt file. This is actually incorrect.

When creating packages we aim to sell the product, but did we think about how the package gets used after the product is opened? For manufacturers and designers this is something we consider when building a plastic package such as blister or clamshell. We have the opportunity to make sure the plastic we are using is recyclable and if possible reusable.

Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.