Insights

The subject line of your email marketing campaign is an opportunity to make an impression -- and since the average user decides in 2 - 5 seconds if your email is worth a click, that impression needs to be a good one.

Research indicates that forcing advertising on uninterested people is a waste of time and money. Features like DVR and other on-demand programming are becoming more popular, enabling consumers to skip advertisers’ messages.

The Digett blog has been experiencing some turbulence recently. We got a good head of steam going after revamping our publishing procedures, but have since fallen into a bit of slump.

It used to be that lead generation involved expensive advertising, door-to-door solicitation or blasting direct mail to a desired demographic.

Last month, I took to my personal blog to write out some thoughts I had about defining inbound and outbound content strategies; my conclusion in that post was that ownership of the content, real or perceived, was the defining factor. I stand by that determination, though—like any self-conscious writer—I'm again wondering if I used the right terminology.