Although SEO is built on a simple foundation, it’s easy to get bogged down in meta descriptions and keywords for individual pages and posts and forget to make sure that your website as a whole is optimized. Here’s five easy-to-make SEO mistakes and how to fix them.
Bounce rate is the percentage of single-page visits to your website; if a visitor comes to your “About Us” page and leaves without visiting any of your website’s other pages, that registers as a bounce. The higher the bounce rate, the less effective your website is at keeping people interested, and the more potential business you’re losing.
You spent days writing your website’s content, but is anyone actually reading it? Do your website’s pages explain succinctly who you are and what you do? Do they explain your services or products accurately, and quickly answer visitors’ questions and tell them what to do next? Or do visitors have to wander through complex navigation and dig through paragraphs filled with “insider” language and incorrect or outdated information to find what they want?
In Digett’s free “Is Anybody Reading This”? webinar you’ll learn:
Live Webinar: Tuesday, December 13, 2011 / 11:00 AM - 11:30 AM (CST)
It’s coming to the end of the year — is your marketing feeling a little stale? Here’s some tips on how to create a limited time offer that can boost your leads and sales, and breathe some life into your marketing strategy.
With over a quarter of the world’s estimated four billion mobile phones able to access the web, mobile Internet is poised to overtake desktop usage by 2015. More people are using mobile search than ever before, and ignoring mobile website development is a luxury you won’t be able to afford for much longer.
How would you feel about working with, buying from, or promoting a company about whom you can’t find any information online? Have you ever searched for a company and come up with nothing, not even a static “brochure” website? In the digital age, having a website is a sign that you are a legitimate organization. If your company is not online, you’re losing credibility — and business.
Inbound marketing is a fantastic way to increase visitors to your website and generate leads for your business. But for better or worse, your strategy’s success hinges on your ability to continually publish valuable content. If you cannot do this, your inbound marketing attempts will fail.
Search Engine Optimization is an industry clouded in mystery and intrigue; ask 100 SEO professionals about PageRank, Link Juice, Link Bait, Panda, or keyword frequency and you’ll likely get 100 different answers. Google and the other search engines closely guard their formulas for getting search rank, yet every SEO shop claims to know the secret formula to get your business on the first page of results.
If you’re new to social media, it’s easy to get completely overwhelmed — diving right in with no idea of what to do will most likely result in frustration and failure. So before you get too carried away, I recommend that you conduct a social media audit.
As part of our discussion of Ad Extensions last week I showed you the basics of Location Extensions and Call Extensions. This week we’re going to step it up a bit as I give you a crash course in the two more complex Ad Extension features: Sitelinks and Product Extensions.
