One of the cool things about Google AdWords is that there are lots of little hidden features you can use to get ahead of the competition. The Ad Extensions feature gives you four cool ways to expand and increase your ads’ effectiveness, and I’ll be talking about two of those ways today.
Thank you again to everyone who attended our 5 Social Media Mistakes You Can't Afford to Make webinar; your fantastic comments and questions made the webinar a great experience for everyone involved.
Don't worry if you missed the live webinar: the recording turned out great, and we hope that is can continue to be a good resource for you to use to make sure that you're keeping your social media strategy on track.
I recently stumbled across a Time magazine article that lists the 25 websites we can’t live without. On this list are well-known giants like Amazon, Flickr, and Technorati. The real surprise came when I noticed the article’s date: August 3, 2006.
A week from tomorrow I and a couple other marketing professionals will be talking to San Antonio business owners and marketers at an event hosted by the North San Antonio Chamber as part of their Business How-To Series. I’m excited about this event because opportunities to proselytize for the cause of inbound marketing to a crowd with so much to gain are few and far between. To help convince the skeptics, I’ve come up with five reasons that San Antonio business owners and marketers should consider this a must-attend event.
So you’ve finally bitten the bullet and joined Twitter. Maybe you’ve sent out an experimental tweet or two, but before you can do anything serious, you need some followers. Here are six things you can do to grow your Twitter following.
As Internet usage continues to increase, more potential donors are going to be searching online for donation opportunities. Not only do you want to attract new people to your cause — you also want those who have already donated to stay engaged with you, and continue to donate, volunteer, and spread the word.
Being in charge of driving new business around here, I go to a lot of networking events. Here are five networking tips that come from a couple of books I’m reading, other experienced networkers that I know, and speeches I’ve heard recently. While none of these ideas are original to me, or my sources for that matter, these five are the most important based on my own experiences.
When you listen to communications professionals and marketing professionals, you can sometimes find yourself listening to a Tug of War between the value of engaging customers and the importance of lead generation. Who will fall in the mud?
All marketers know that a referral from a customer is the best kind of lead. Most of us will even admit it when pressed. But the strange thing is that few digital marketers talk about it very much. We'd rather talk about getting a higher search engine rank, or getting more likes on Facebook. And the traditional marketers usually aren't much better. They want to talk about billboards, press releases, and magazine ads.
Content marketers know that compelling content sells. It sells airplanes, professional services, mops, houses, and bank accounts. Show me great content deployed and promoted skillfully and I'll show you an organization that's mastered the art of lead generation.
