Your website’s landing pages can be your first (and only) chance of making a good impression. This video covers the five elements your landing page needs to catch the visitor’s attention and convince him or her to convert.
Back in June of last year when Google, Bing and Yahoo! introduced Schema.org I wrote about how it would be a game changer for the semantic web. The problem was that it was difficult at best to implement semantic vocabulary on a website, even in Drupal 7. But that has all changed now.
Last week I finally gave up on trying to read Alexandre Dumas’ classic novel The Three Musketeers. It was a valiant effort, but in the end it just wasn’t worth the confusion. Reading felt vaguely like torture, so I sent the tale packing. What does this have to do with marketing, you ask? Excellent question!
LinkedIn is a great way to connect with colleagues and former business partners, but it also has the power to bring you more business — if you do it right. Here’s three ways to use LinkedIn to generate leads for your company.
A Linkedin company profile is the ideal one-stop location for prospects who want to learn about your company, products, and services; having this content up to date is the first step to making LinkedIn a source of leads for your business. Here’s how to create your LinkedIn company profile.
It stinks when you realize the new blog post or page you posted three days ago is a mess. How did you miss that mistake? Don’t kick yourself. Before you publish any new piece of content, go down this checklist to determine if your content is ready.
Companies and brands use Facebook to interact with customers and boost sales — and many attract new fans with ads. Here’s a guide to what Facebook ads are, how to create them, and why they should be part of your marketing strategy.
Marketing Grader is the newest tool in HubSpot’s marketing arsenal; just enter your website URL and get a report containing dozens of tips on improving your marketing strategy. Much of what the tool recommends is what we recommend, especially regarding social media. Here are five tips for getting started.
One of the biggest tips discussed in our Writing for the Web webinar was the importance of re-writing content for the web. Uploading a PDF of your book or copy-pasting a press release is tempting; but web writing has different rules, and breaking them can be bad news for your website.
How much do you trust your customers? If you’re Sweden, apparently it’s a lot — it’s giving its citizens access to the @Sweden Twitter account. Each week as part of Curators of Sweden, a single citizen will be given exclusive access to the account, with carte blanche for posting. Is this a recipe for success, or disaster?
