HubSpot’s Website Grader is a powerful weapon in Digett’s marketing arsenal; we use it to get a quick and detailed look at what a website is doing right, and where there might be room for improvement. It’s also a great benchmarking tool, and we frequently use it when creating reports for our clients — nothing promotes a sense of accomplishment like going from a 65 to an 80!
Twitter is exciting because it gives businesses yet another opportunity to get their brand and products in front of prospective customers. Like with any new medium, however, there’s a right way to do things, and a wrong way. Here are eight things you should never do on Twitter.
While many sites marketing online are flying by the seat of their pants and going wherever the wind blows, engagements that achieve the highest level of success are grounded in detailed metrics.
Recently an acquaintance of mine told me in a (mostly) joking manner that “SEO is voodoo” — implying that search engine optimization is an unknown, and possibly hoakey, entity. And while some of the finer aspects of SEO may occasionally puzzle us, optimizing a page, or a blog article, or an entire website is anything but mystical.
Last week Steve Kerho wrote an interesting article for Fast Company asking the question: “How much is a Facebook fan worth?” Kerho approaches the article from the accounting angle for the purpose of placing your Facebook fan page on your financial books. But what intrigued me more was the insight he inadvertently gives into better leveraging your Facebook fans. By telling us which fans are more valuable than others he shows us what types of fans we should strive to attain.
Let's start by clarifying what we mean by custom web design. A custom design is one that is made from scratch, completely unique to you and your business. The alternative is a site made from a theme, or a pre-designed template.
I recently started reading Gary Vaynerchuk’s newest book, The Thank You Economy. Only five pages into the book he has a section entitled “Social Media Is More Than Media...” that stopped me in my tracks.
Last week we started our series on mobile website interface design with The Ugly. We’re working our way up to The Good, but we have to address The Bad first. Hopefully this will help to provide a basic roadmap for ensuring your mobile website falls into The Good category.
By this point most businesses realize that they need a Social Media Strategy. But where do you start? What media outlet is best? I’m sure many of you wish you could return to the days where the decision was how much of the marketing budget should be spent on radio, tv and print media. Now you have to decide what resources to dedicate to Facebook, Twitter, your blog, microsites, trade organization communities, and the insane number of smaller social networking sites.
While Facebook, the current media darling, is the obvious choice for dedicating social media resources, some of you may find LinkedIn to be the goose that lays the golden eggs. It takes a specific type of business and sales person to properly leverage LinkedIn, but done correctly it can provide rich rewards.
