No matter your business, the goal is the same: your customer has a problem, and you need to convince them that your solution is the best. Hence many marketers’ advocacy of creating helpful content that draws your prospects to your solution. But when it comes to content creation and actual conversions, are you robbing Peter to pay Paul?
Earlier this year CFO Gene Morphis was fired for posting comments about board meetings, earnings calls, and other company-related activities on his public Twitter and Facebook accounts. The line between business and personal has blurred, sometimes with negative consequences.
If you’ve put so much as a toe into the blogging/social media world, you’ve got an idea of the time and effort it takes to continually produce valuable, targeted content. It’s easy to get stuck on the details: headlines, posting frequency, moderation. But it’s important to take a step back and think about your goals, and what your content should actually be conveying.
Recently I was lucky enough to talk to Clinton Kabler, COO and co-founder of Book Riot, a website dedicated to books and reading. I love his no-holds-barred thoughts on social media and community engagement, and I think you will too.
Last week I tweeted out a USA Today article with some statistics on why companies are quitting blogging in favor of social media. I’m glad to see companies embracing new technologies, but troubled by their reasons for abandoning blogging — and the possible ramifications of that abandonment.
I’ve said before that content is the foundation of a successful marketing strategy. And I’ve harped written extensively about ways to create that content. If you’re unable to do your own writing, I recommend hiring someone to do it for you. There are two ways to go outside your company for content, and we’ll take a look at both now.
Many CEOs are hesitant to use social media, citing fears of negative feedback, bad handling of crises, and lack of measurable and healthy return on investment. But as social media becomes ubiquitous and younger CEOs who grew up using it bring that expertise to their own businesses, knowing and leveraging social media’s value has become crucial.
Have you ever accessed your company’s website with a smartphone or tablet? I can almost guarantee your customers have. Millions of mobile searches happen daily, and research predicts that by 2015 more people will access the Internet through their phone than their computer.
As the world changes and its people become more social and connected, entire lives will be catalogued online. No matter your age, industry, or level of experience, having a personal brand can mean the difference between getting that job, gaining industry renown, and being just another somebody.
Launched in 2010 as a content curation platform, Pinterest has enjoyed a recent explosion of popularity. But what is the point of Pinterest, and how can companies use it to grow their business and improve their brand?
