In 2010, Frost Bank launched its “What We Believe” campaign. Small, plain booklets were distributed through various channels, including employees and through the cooperation of publications such as The Wall Street Journal and Texas Monthly.
A great content generation effort isn’t great unless readers are left with a clear call to action. When you’re optimizing content, are you giving readers a cue to help them understand what to do next?
Do you know that your customers are talking about you? That thought probably scares you and you may wonder, “What are they saying?” “What if it’s bad?” “What can I do about it?”
Things have changed. The little guy has a voice that can be heard all around the world if the message is clear and rings true. This means that an upset customer can instantly communicate their dissatisfaction to tens, hundreds, or thousands of people via Twitter, Facebook, or a blog — and you can’t stop it!
There are as many methods for website design and development as there are website designers and developers.
Business blogging is a lot like exercise: you know you should do it because it’s good for you, and because you’ve seen friends succeed at it; but taking that first step feels a lot like doing a trapeze act without a safety net.
In November 2010 the international airline KLM surprised its customers: As passengers arrived at security checkpoints and gates, flight attendants were there to greet them by name and give them a personalized gift — something that the passenger could use on his or her trip, or enjoy when they returned home.
The subject line of your email marketing campaign is an opportunity to make an impression -- and since the average user decides in 2 - 5 seconds if your email is worth a click, that impression needs to be a good one.
The Digett blog has been experiencing some turbulence recently. We got a good head of steam going after revamping our publishing procedures, but have since fallen into a bit of slump.
It used to be that lead generation involved expensive advertising, door-to-door solicitation or blasting direct mail to a desired demographic.
Last month, I took to my personal blog to write out some thoughts I had about defining inbound and outbound content strategies; my conclusion in that post was that ownership of the content, real or perceived, was the defining factor. I stand by that determination, though—like any self-conscious writer—I'm again wondering if I used the right terminology.
