We invite you to expand.
There are potholes forming between consumers and businesses. These gaps arise when the customer’s expectation of the service doesn’t quite match up with their actual experience of the service. However, we as service providers are not at a complete disadvantage; understanding the five "gaps" that can lead to unsuccessful delivery of service — and what factors affect them — will help prevent you from leaving your customers disappointed.
We hear a lot about how email open rates are a vanity metric that shouldn’t be trusted, but the truth is if you can’t get prospects to open your emails, your email marketing will fail. Here’s just a few reasons why not doing enough to create awesome email subject lines can spell email marketing doom.
Exa Consulting, Inc. develops and deploys oil and gas industry software solutions with Salesforce1. Their new website — ExaConsulting.com — lays out their services clearly and beautifully, making it easy for visitors to pick up the phone.