We invite you to expand.
I’ll get this out of the way to preface: I use an ad blocker. For awhile, I felt like a hypocrite and was doing my fellow marketers a disservice by supporting the very companies that worked to kill our industry. Then one day it hit me: I think they’re actually helping us.
Nigerian scams and broken english
I’d like to reference one of my favorite books Think Like a Freak. In one chapter, they discuss Nigerian scammers and how ridiculous their scams are. The poorly worded emails, the shady requests, etc. We’ve seen them all. And every time you read one of these ridiculous scam emails, you think to yourself “who the hell would fall for this?”
A few weeks ago I was snookered into watching WrestleMania, the WWE’s yearly wrestle-palooza. It’s ridiculous and clearly fake, but I couldn’t stop watching because it was packed with amazing stories. If only there was a way to bring this storytelling energy into the marketing world!
Content marketing is not easy. It’s not fast, either. But as Van Delden Wastewater Systems learned, it can be one of the most effective ways to increase your company’s online presence and lead generation — provided you begin with a solid strategy and a willingness to adapt it as you go.
Relationships that Last: Transforming the Relationship with Your Agency into a Lasting, Rewarding Partnership
In the spirit of the month of February and Valentine's Day...
Can we be sappy?
Will you be our Valentine?