Strategy

Why You Shouldn't Replace Your Old Website

Posted by Mark Figart on July 16, 2019

It’s mid-morning and my cell phone rings. I’m between tasks and haven’t talked to a soul all morning. I need to hear a voice, even if I don’t recognize the caller’s number. Surprisingly it’s not spam, and the lady on the other end, the owner of an MSP in Dallas, explains that she needs a new website. I try to get her to describe the problem.

“What’s wrong with the website now?”

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Leave Things Better Than You Find Them

Posted by Mark Figart on January 28, 2019
Marketing is a complex coordination of planning, production and operations. But applying the simple outdoor principle of "leaving things better than we find them" goes a long way toward improving short- and long-term impact. If we pay attention to caring for the "marketing asset"—in addition to achieving other desired outcomes—we can gain clarity on how to better allocate resources, improve outcomes, and maximize return on investment.
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How to Solve Your Customer's Problems and Make Money Doing It

Posted by Emma Ruehl on July 31, 2017

You’ve invested the time and effort to craft a solid sales message and marketing campaign. The offer is great, the price is right, and people should be flocking in your doors and email inboxes to purchase. You’ve even paid a company to help get your website to rank in the top five of Google’s search results page, and your site’s traffic has soared as a result.

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How to Announce Your Firm's Name Change

Posted by Mark Figart on July 13, 2017

You have a new company name. Congratulations. You may be thinking about how much work was involved: The brainstorming, the research, the emotional ups and downs that are inevitable in such an endeavor—whether you had exclusive control of the process or, more likely, were just one of several with an influence in the name ultimately chosen.

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Real Marketing Ideas from a Fake Sport

Posted by Amy Peveto on April 07, 2015

A few weeks ago I was snookered into watching WrestleMania, the WWE’s yearly wrestle-palooza. It’s ridiculous and clearly fake, but I couldn’t stop watching because it was packed with amazing stories. If only there was a way to bring this storytelling energy into the marketing world!

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A plan for recovering from failure

Why Failing Matters

Posted by Amy Peveto on March 31, 2015

Failure terrifies me, especially when it means disappointing a client. These failures are brutal, and damaging to client relationships. But they are also absolutely critical to our success.

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Case Study: The Secret to 175% More Conversions

Posted by Amy Peveto on March 13, 2015

Content marketing is not easy. It’s not fast, either. But as Van Delden Wastewater Systems learned, it can be one of the most effective ways to increase your company’s online presence and lead generation — provided you begin with a solid strategy and a willingness to adapt it as you go.

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Time to Deck Your Marketing Strategy This Holiday Season

Posted by Jennifer Edwards on December 10, 2014

Although Black Friday has come and gone, we are still just getting into the holiday shopping season. Don’t wait any longer to pump up your marketing strategy — now is the time to give your customers some holiday cheer. Here are three ways you can improve your marketing this holiday season.

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