Posts about Strategy

December 10, 2014 by Jennifer Edwards
How to prepare your marketing for the holidays

Although Black Friday has come and gone, we are still just getting into the holiday shopping season. Don’t wait any longer to pump up your marketing strategy — now is the time to give your customers some holiday cheer. Here are three ways you can improve your marketing this holiday season.

November 11, 2014 by Jennifer Edwards
Think mobile: writing great content with simple sentences

At the 2014 Content Strategy Summit, Ginny Redish discussed the do’s and don’t of content writing. Her most important tip: think mobile. But what does this mean for our content? Let’s go over how to create killer content that is easy to read and adaptable across multiple devices.

October 15, 2014 by Jennifer Edwards
Intangible value versus real value

The advertising world is full of tricks and ploys for adjusting consumers’ views on products and services, but what do these tricks actually do? In a TED Talk from 2009 Rory Sutherland presented the idea of how changing perceived value can be just as satisfying as changing the real value. His findings reveal...

October 14, 2014 by Amy Peveto
 Why building a mobile app is probably a waste of time

Mobile apps have taken the world by storm. In Apple’s App store alone there are more than a million, and according to some research we’re spending more of our time online using them than anything else. Despite what some say about the value of apps for businesses, though, I’m still not convinced it’s a good investment for everyone.

September 30, 2014 by Jennifer Edwards
The 5 Gaps: When the experience doesn’t meet the expectation

There are potholes forming between consumers and businesses. These gaps arise when the customer’s expectation of the service doesn’t quite match up with their actual experience of the service. However, we as service providers are not at a complete disadvantage; understanding the five "gaps" that can lead to unsuccessful delivery of service — and what factors affect them — will...

August 5, 2014 by Amy Peveto
The secret to being a better business

Digett’s weekly team lunch is a great opportunity for us to strengthen team bonds by talking about something other than work, as well as the best way we’ve found to keep everyone in the loop on all projects.

July 29, 2014 by Amy Peveto
Video marketing lessons from Big Cat Rescue

In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.

July 16, 2014 by Jennifer Edwards
Using placebo science to boost your marketing strategy

We’ve witnessed the powerful effects placebos can have in the medical world, but what about marketing? Believe it or not, the placebo effect can be found in marketing situations and, unfortunately, we can’t control how it affects our customers.

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