Mobile apps have taken the world by storm. In Apple’s App store alone there are more than a million, and according to some research we’re spending more of our time online using them than anything else. Despite what some say about the value of apps for businesses, though, I’m still not convinced it’s a good investment for everyone.
There are potholes forming between consumers and businesses. These gaps arise when the customer’s expectation of the service doesn’t quite match up with their actual experience of the service. However, we as service providers are not at a complete disadvantage; understanding the five "gaps" that can lead to unsuccessful delivery of service — and what factors affect them — will...
Digett’s weekly team lunch is a great opportunity for us to strengthen team bonds by talking about something other than work, as well as the best way we’ve found to keep everyone in the loop on all projects.
In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.
We’ve witnessed the powerful effects placebos can have in the medical world, but what about marketing? Believe it or not, the placebo effect can be found in marketing situations and, unfortunately, we can’t control how it affects our customers.
Recently I stumbled across what I thought was a case of plagiarism: one of our client’s blog articles was posted verbatim on someone else’s site. While we quickly discovered that our client knows the other party and gave permission to repost, it was not done properly and brought up some potential duplicate content and SEO concerns.
Since the beginning of time, marketing has been easily confused with “selling something.” Traditionally, marketing was unexpected and in your face. It was persuading anybody who wanted to listen — and more often those who didn’t want to listen — that the product was something worth buying.