Posts about Strategy

July 29, 2014 by Amy Peveto
Video marketing lessons from Big Cat Rescue

In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.

July 16, 2014 by Jennifer Edwards
Using placebo science to boost your marketing strategy

We’ve witnessed the powerful effects placebos can have in the medical world, but what about marketing? Believe it or not, the placebo effect can be found in marketing situations and, unfortunately, we can’t control how it affects our customers.

July 2, 2014 by Amy Peveto
Avoid duplicate content issues by syndicating properly

Recently I stumbled across what I thought was a case of plagiarism: one of our client’s blog articles was posted verbatim on someone else’s site. While we quickly discovered that our client knows the other party and gave permission to repost, it was not done properly and brought up some potential duplicate content and SEO concerns.

June 25, 2014 by Kelsey Ransom
Marketing and sales must work together for success

Since the beginning of time, marketing has been easily confused with “selling something.” Traditionally, marketing was unexpected and in your face. It was persuading anybody who wanted to listen — and more often those who didn’t want to listen — that the product was something worth buying.

June 24, 2014 by Amy Peveto
Storytelling: the secret to selling a boring idea

The History Channel airs some of the best guilty pleasure shows — none more guilty than Swamp People. The plot is nothing fancy and remains almost unchanged from episode to episode, season to season, so how is it still so popular? It relies on my favorite thing: storytelling.

June 11, 2014 by Wes Mills
Stronger google analytics

Google Analytics is a wonderful tool that offers a plethora of data and undoubtedly the most ubiquitous web analytics tool out there. With all of that data, it makes it incredibly easy to lose the signal through the noise — the less important metrics can easily overshadow your actionable insights. If you aren’t using custom segments or reports, you’re losing the signal.

June 10, 2014 by Jennifer Edwards
Customer Service moving to social media

As social media platforms continue merging with the marketing world, there has been a transformation in the way customers can interact with a company, both positively and negatively. These social media platforms provide businesses the ability to connect and communicate with their target audience, allowing the audience to learn about the company, and ask questions or provide feedback.

May 14, 2014 by Amy Peveto
Are you following email opt-in rules?

If you’re like many of our clients, you’ve got a list of people to whom you are sending content (routinely or not). You may have been emailing this list for years, adding email addresses of prospects, customers, and referral sources. It’s great that you’re making use of one of the most effective marketing tactics, but it’s important you’re doing so according to the law.

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