Posts about Strategy

July 17, 2013 by Sarah Van Dyke
Creative, real-life examples of social media done right

I’ve seen several real-life examples lately of how businesses of all sizes are using social media in creative and inspiring ways to boost their brand. Here's the three I think are most exciting, and could be used by almost any business.

July 10, 2013 by Amy Peveto
In advertising, impressions are not conversions.

On a recent trip to Dallas I drove past one of those “Does advertising work? Just did!” billboards. As a marketer I hate them because they give people the idea that slapping an ad on a roadside billboard will mean marketing success. Everyone say it with me, please...

June 25, 2013 by Sarah Van Dyke
Keep customers’ needs as your main focus

I saw an article recently sharing a great summary of some of the presentations from the 2013 Corporate Social Media Summit, where many major brands presented their media and marketing...

June 19, 2013 by Sarah Van Dyke
Providing positive customer service is a must.

I saw an article the other day that gives a great example of how a company took a negative review and turned it into positive publicity by exceeding expectations with their customer service.

May 14, 2013 by Amy Peveto
Should you outsource your company’s content creation?

While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?

May 8, 2013 by Amy Peveto
Content marketing lessons from NPR

A longer commute to the new Digett offices means I spend much more time listening to the radio. I started listening to NPR a few months back, and recently it occurred to me that it’s the poster child for successful content marketing.

April 23, 2013 by Amy Peveto
Outdated and unhelpful marketing tactics to drop.

As I’m sure you’ve noticed, the world of marketing rarely stands still. The “Mad Men” days are long since gone, and now is not the time to get stuck in tarpits. Here’s three tactics that are swiftly going the way of the dodo.

April 9, 2013 by Amy Peveto
Blogging and social media are part of the same strategy.

Data released earlier this year shows that consumers trust and are heavily influenced by blogs — yet the bulk of brand spend goes to paid advertising, video, and social media. Digital spend is expected to increase this year, but will brands be spending that money wisely?

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