Posts about Strategy

December 18, 2012 by Amy Peveto
Marketing strategy

We often receive emails from clients who want to send a newsletter to their list, post an interesting article on their website, or otherwise engage with their audience. This enthusiasm is critical to success with content marketing, but we have to remember that every action needs to be connected back to a solid strategy.

December 12, 2012 by Jeff Lamboy
LinkedIn for you and your company

Being in business means sharing a little about yourself on a daily basis. You share information with colleagues, clients, and the public at large. You are in the engagement business; there is a public that you want to engage — think about how to target them through LinkedIn.

LinkedIn is a powerful social network for professionals, by professionals. With over 187 million users, there are segments for...

November 21, 2012 by Jeff Lamboy
Holiday lessons for retailers

Shopping this holiday season is already happening. Advertising began last month, and with some Black Friday sales actually starting on Thursday, it’s obvious that when it comes to retail, you just can’t start early enough.

November 7, 2012 by Jeff Lamboy
Customer testimonials share business value and reputation

When I think of testimonials, I am taken back to childhood memories of church services. Once in awhile someone in the congregation would stand up and “testify”: they had experienced something profound and wanted to share it.

November 6, 2012 by Amy Peveto
Developing buyer personas and marketing strategy

It is a truth universally acknowledged that a company that wishes to be successful online needs to have visitors coming to their website. But it’s more than that; driving the right visitors to your site means the difference between doing business and going bust.

October 18, 2012 by Jeff Lamboy
Develop your brand

Last week we shared the value of building your brand and focused on three key deliverables: logo, brand message, and brand tagline. This week we continue that conversation to bring your brand home to you and your customers.

October 17, 2012 by Amy Peveto
How to do video right

When done properly, video can be a powerful tool for your business; done wrong, or even “just okay,” it can turn customers off faster than a lightswitch. In the first of this two-part series we’ll show you how to make video work for, not against, you.

October 11, 2012 by Jeff Lamboy
Brand is represented by logo, message, and tagline

Building your brand and preserving your reputation is crucial to you and your business. It takes hard work, but there are no shortcuts to success. Brand strategy is the cornerstone of who you are and what your company stands for. Components of your brand strategy are highly visible, highly recognizable, and can help your company...

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