Strategy

Developing business process

A 3-Step Start to Great Results

Posted by Mark Figart on March 05, 2013

As I sit down to write this blog post it's painfully clear that my topic should have something to do with the challenges related to producing quality content. You see, according to our editorial calendar I'm late.

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Social media strategy

Doing Right, Despite Social Media Consequences

Posted by Amy Peveto on February 20, 2013

As much as we love social media and its power to connect businesses with their audiences, the truth is that it’s murky, complex, overwhelming, and occasionally used to the detriment of innocent parties. Smith and Wollensky, a high-end steakhouse in New York, learned this lesson the hard way early this year.

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B2B generates leads through Facebook likes

What Facebook Does for B2B Business

Posted by Jeff Lamboy on February 12, 2013

Both in business and at home, Facebook continues to be the talk of the town. With over a billion interactions, a devalued IPO, Facebook Insights, and what may prove to be the “new” way to search, Facebook continues to hold our attention.

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Value of video scripting and storyboarding

Benefits of Video Scripting & Storyboarding

Posted by Amy Peveto on February 05, 2013

I’ve spent the last couple months coordinating video series for several of our clients, and it’s been a roller coaster ride to say the least. But we’re rockin’ and rollin’ now, and it’s all thanks to scripts and storyboards.

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Increase wallet share by building customer relationships

Build Relationships, Build Wallet Share

Posted by Amy Peveto on January 29, 2013

It’s no secret that loyal customers are key to a business’ success. The term “wallet share” has been around for decades, but I think some updating for the 21st century is in order. It’s time to take wallet share to the next level.

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Website redesign and development

Website Redesign & Development from Digett

Posted by Jeff Lamboy on January 22, 2013

As the need for a strong online presence crystallizes for businesses, there are sudden calls for new websites: “Make it flashy, make it profound, make it digital!” Design matters, but the reality is that your website needs to be valuable to the audience and customers you serve.

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Personas help you understand and engage your audience.

Personas: Under the Hood

Posted by Jeff Lamboy on January 16, 2013

The great and challenging thing about companies are their differences. Even companies with commonality in an overall industry differ in their products, their technology focus, and their target audience. And taking it one step further, each persona within each audience differs, and companies need to know what their prospects need and how to engage them.

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In the 21st century, give consumers what they want — true utility.

Sowing the Seeds of Customer Satisfaction

Posted by Amy Peveto on January 08, 2013

My aunt is a gardener, so when I drew her name out of the “Secret Santa” hat for Christmas 2012 I thought getting her some seeds would be perfect. The search quickly became an Epic Christmas Quest, and reminded me that many businesses still don’t know how to use the web to do more and better business.

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Marketing strategy

Marketing Begins with Strategy

Posted by Amy Peveto on December 18, 2012

We often receive emails from clients who want to send a newsletter to their list, post an interesting article on their website, or otherwise engage with their audience. This enthusiasm is critical to success with content marketing, but we have to remember that every action must connect back to a solid strategy.

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