Posts about Strategy

March 5, 2013 by Mark Figart
Developing business process

As I sit down to write this blog post it's painfully clear that my topic should have something to do with the challenges related to producing quality content. You see, according to our editorial calendar I'm late.

February 20, 2013 by Amy Peveto
Social media strategy

As much as we love social media and its power to connect businesses with their audiences, the truth is that it’s murky, complex, overwhelming, and occasionally used to the detriment of innocent parties. Smith and Wollensky, a high-end steakhouse in New York, learned this lesson the hard way early this year.

February 12, 2013 by Jeff Lamboy
B2B generates leads through Facebook likes

Both in business and at home, Facebook continues to be the talk of the town. With over a billion interactions, a devalued IPO, Facebook Insights, and what may prove to be the “new” way to search, Facebook continues to hold our attention.

February 5, 2013 by Amy Peveto
Value of video scripting and storyboarding

I’ve spent the last couple months coordinating video series for several of our clients, and it’s been a roller coaster ride to say the least. But we’re rockin’ and rollin’ now, and it’s all thanks to scripts and storyboards.

January 31, 2013 by Jeff Lamboy
Blogging is your marketing foundation

The past couple of years have been dominated by businesses emphasizing their social media presence; but in a recent New York Times article, author Melinda Emerson reminds us that it's blogging that builds your business.

January 29, 2013 by Amy Peveto
Increase wallet share by building customer relationships

It’s no secret that loyal customers are key to a business’ success. The term “wallet share” has been around for decades, but I think some updating for the 21st century is in order. It’s time to take wallet share to the next level.

January 22, 2013 by Jeff Lamboy
Website redesign and development

As the need for a strong online presence crystallizes for businesses, there are sudden calls for new websites: “Make it flashy, make it profound, make it digital!” Design matters, but the reality is that your website needs to be valuable to the audience and customers you serve.

January 16, 2013 by Jeff Lamboy
Personas help you understand and engage your audience.

The great and challenging thing about companies are their differences. Even companies with commonality in an overall industry differ in their products, their technology focus, and their target audience. And taking it one step further, each persona within each audience differs, and companies need to know what their prospects need and how to engage them.

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