As I’m sure you’ve noticed, the world of marketing rarely stands still. The “Mad Men” days are long since gone, and now is not the time to get stuck in tarpits. Here’s three tactics that are swiftly going the way of the dodo.
Data released earlier this year shows that consumers trust and are heavily influenced by blogs — yet the bulk of brand spend goes to paid advertising, video, and social media. Digital spend is expected to increase this year, but will brands be spending that money wisely?
This week JD shared some wisdom regarding process and how it can help guide your project to success. I wanted to follow up and share some points to help you get started in establishing some processes.
Doesn't everyone say to stay nimble, to be flexible? Yes, but you need to pick your battles and flex within some boundaries. When you go through a project with a client to build a new marketing plan and website … don't skimp on the process.
As I sit down to write this blog post it's painfully clear that my topic should have something to do with the challenges related to producing quality content. You see, according to our editorial calendar I'm late.
As much as we love social media and its power to connect businesses with their audiences, the truth is that it’s murky, complex, overwhelming, and occasionally used to the detriment of innocent parties. Smith and Wollensky, a high-end steakhouse in New York, learned this lesson the hard way early this year.
Both in business and at home, Facebook continues to be the talk of the town. With over a billion interactions, a devalued IPO, Facebook Insights, and what may prove to be the “new” way to search, Facebook continues to hold our attention.
I’ve spent the last couple months coordinating video series for several of our clients, and it’s been a roller coaster ride to say the least. But we’re rockin’ and rollin’ now, and it’s all thanks to scripts and storyboards.
The past couple of years have been dominated by businesses emphasizing their social media presence; but in a recent New York Times article, author Melinda Emerson reminds us that it's blogging that builds your business.
It’s no secret that loyal customers are key to a business’ success. The term “wallet share” has been around for decades, but I think some updating for the 21st century is in order. It’s time to take wallet share to the next level.
