At the 2014 Content Strategy Summit, Ginny Redish discussed the do’s and don’t of content writing. Her most important tip: think mobile. But what does this mean for our content? Let’s go over how to create killer content that is easy to read and adaptable across multiple devices.
Take a few steps into a crowded room, a park, or a street. At least someone will have a mobile phone or some equivalent that they are using to surf the web in some form or fashion. So the next time you sit to plan a website, you may just want to consider what kind of impact those fonts can have on that carefully crafted webpage.
Drastic increases in web traffic from mobile devices prove that marketers need to take their mobile web presence seriously. If your business or department is making that investment, you want to make sure your web infrastructure will continue to work as years pass and technology advances. When it comes to mobile websites, invest in a responsive design.
As you read more about digital marketing, one topic you’ll see mentioned often is mobile. Building a company website takes time, and many organizations don’t want to repeat the process with a mobile website. There is, however, an excellent reason to do so.
Have you ever accessed your company’s website with a smartphone or tablet? I can almost guarantee your customers have. Millions of mobile searches happen daily, and research predicts that by 2015 more people will access the Internet through their phone than their computer.
A QR code is a two-dimensional representation of a specific piece of information like a web URL, phone number, or email address. An individual with the appropriate device and software (like a smartphone and app) can scan a QR code and view special offers, join a mailing list, learn more about a company or product, watch a video, or just about anything else you can imagine.
As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments!
With over a quarter of the world’s estimated four billion mobile phones able to access the web, mobile Internet is poised to overtake desktop usage by 2015. More people are using mobile search than ever before, and ignoring mobile website development is a luxury you won’t be able to afford for much longer.
For the last two weeks, I've talked about A Developer's Perspective on Mobile Websites (part 1 | part 2). This week, I'd like to close out by going through a couple of the decisions I make for each mobile site I make:
Yesterday, Google announced Google Wallet, a new mobile payment system using Near Field Communication (NFC) technology to allow a consumer to pay by simply swiping their phone over a sensor. This is technology that is poised to possibly replace wallets, but will consumers be chased away by cost and security concerns?
The reactions to Google Wallet by consumers have ranged from elation to suspicion, but mostly gathering around uncertainty.
